A traffic enforcer was hit by a sport utility vehicle (SUV) while he was assisting pedestrians cross the highway in Talisay City, Cebu.

The incident happened at the corner of Camella intersection and Natalio Bacalso Avenue (Cebu South Expressway) in Barangay Lawaan Uno.

The victim was identified as Janven Labrador, a member of the City of Talisay Traffic Operation and Development Authority (CT-TODA).

Investigation had it that Labrador was attending to pedestrians at the said intersection in getting to the other side of the road when he was bumped by an SUV bound for Barangay Linao from Cebu City.

Labrador, on impact, was thrown a few meters away. Later, he was found to be safe from further harm.

The driver of the SUV vowed to attend to Labrador’s medical needs and expenses.