Christmas cheer fills Sta. Barbara, Pangasinan as the annual "Pasilew ed Plaza" transforms the town plaza into a dazzling holiday destination, complete with sparkling lights and decorations.

A unique highlight this 2024 is the artificial snow show hosted by the Municipal Disaster Risk Reduction and Management Office (MDRRMO) every evening near the plaza.

Hundreds of residents and visitors flock to the nightly event, delighting, especially the children.

“Masaya at maganda. Andaming tao po, mga bata,” Quiyumi Joy Liquiran, a visitor who attended the snow show, said.

The snow show runs from 6:30 p.m. to 7 p.m. daily, with extended hours planned for December until 8 p.m.

“Nakikita namin [na] nag-i-enjoy ang mga bata, tuwang-tuwa sila. Nagtata-talon sila diyan. Kung pinapatay namin, may mga batang umiiyak,” MDRRMO Officer Raymondo Santos said.

“Taon-taon naman natin ginagawa ‘yan. [May] mga papasyal, matutuwa ang ating mga kababayan tuwing gabi,” Sta. Barbara Mayor Carlito Zaplan said.

The town is also preparing for its 2024 Fiesta, set from December 1 to 9, with various activities lined up to celebrate the season.