The streets of Alicia, Isabela came to life as dancers showcased their talent in a lively competition during the Payag Festival, marking the town's 75th founding anniversary, on Wednesday, September 25, 2024.

Alicia, known for its rich rice production, celebrates the annual festival to honor local farmers and community heroes.

The town, home to over 10,000 hectares of rice fields, aims to highlight the importance of agriculture in its festivities.

Participants dazzled the crowd with their colorful costumes and energetic performances, drawing thousands of spectators to the streets and grandstand.