About the Logo

The colorful sarimanok of the Philippines, hybrid of rooster and phoenix, may well symbolize the collective identity of ASEAN. It signifies Asia's diversely rich cultural heritage, and resurrects in its flight the spirit of a shared union. The globe hanging from its beak represents how ASEAN is now poised to take great initiatives in discussing and responding to global trends in social development. The avian motif is shared among many Southeast Asian nations. Indonesians have their garuda, the Dayaks of Borneo their hornbill, and the Vietnamese and Thai their epic designs intently similar to the sarimanok. All such birds are carriers of respect and good news. This year, allow us to introduce the sarimanok not only as the bearer of unity in diversity but also as focal symbol of Southeast Asia as a nation. (source: 8th ASEAN Inter-University Conference website)