GMA Network has highest trust among Philippines' top news brands—Reuters study
GMA Network continues to enjoy the highest trust score among the 15 brands included in the survey (70% who have heard of the brand find it trustworthy), followed again by Manila Bulletin (66%).
The Philippine Daily Inquirer and Super Radyo DZBB (both 65%) have climbed to third spot, displacing The Philippine Star (64%), now fourth-ranked. PDI was in fourth spot and DZBB in fifth last year.
Also the most trusted news brand in 2021, GMA Network had a brand trust score of 70% in the 2022 report.
GMA was the top brand for both online and offline platforms.
GMA Network’s newscasts “24 Oras” and “Saksi,” as well as GMA News TV, collectively got 57%.
One of the country's top sources of news on the COVID-19 pandemic and the recently concluded Eleksyon 2022, GMA News Online had 51% from the online audience.
The DNR also found that the proportion of Filipinos who “can trust most news most of the time” went up 37% this year.
DNR 2022 is based on a poll of 93,432 people, where 2,023 are Filipino adults. Respondents are from 46 media markets in six continents polled online between January 18 and February 2. —NB, GMA News