San Francisco Chronicle launches podcast for Filipinos

The San Francisco Chronicle on Tuesday announced its launch of Pinoy Pod, a weekly program of interviews, news features and information about the Filipino experience in Northern California, the Philippines and beyond. The experiment, the first of its kind by a major American newspaper, can be downloaded at www.sfgate.com/blogs/podcasts. “The Pinoy Pod allows us to use multi-media technology to connect very powerfully The Chronicle/SFGate to the vibrant Filipino community here in the Bay Area, throughout the country and overseas," said Phil Bronstein, editor of The Chronicle. In addition to English, some episodes will be in Tagalog and other Philippine languages. Topics will include arts, culture, entertainment, business and political and social issues. Pinoy Pod's 10- to 20-minute podcasts will be posted Tuesdays. The Pinoy Pod crew includes some of The San Francisco Chronicle's most experienced journalists: Deputy Managing Editor Leslie Guevarra, editorial writer and columnist Pati Poblete, podcast producer Benny Evangelista, business reporter and Pinoy Pod producer Ben Pimentel, reporter Cicero Estrella and copy editor Michelle Louie. A podcast is similar to a radio show, except it's in the form of a computer file that one downloads from the Internet and can listen to at one’s convenience. One can play a podcast on one’s computer or on a portable digital music player. The San Francisco Chronicle is the Bay Area's leading news and information source and has been connecting the region with its award-winning journalism since its founding in 1865. Combined with its online partner, SFGate.com, The San Francisco Chronicle reaches nearly 1.5 million Bay Area residents daily and more than 1.6 million on Sunday. The six-time Pulitzer Prize-winning Chronicle is the nation's 10th largest daily newspaper and SFGate.com is the nation's fourth largest newspaper Web site with 7.4 million unique monthly users and more than 75 million monthly page views. - GMANews.TV