Adidas launches membership program for promos, exclusive access to limited items and events

Sports and lifestyle brand Adidas on June 29 will launch its new program adiclub which will give its members exclusive access to promos and exclusive access to limited items and events.

Adidas said members of adiclub will have special access to shop members-only footwear and clothing, and to limited edition footwear and apparel.

Invitations to adidas events such as concerts and meet and greets with athletes will also be given to adiclub members.

It will also have membership levels which will be unlocked when one reaches a certain level of points from every purchase. "With more points earned, more benefits are in store to enjoy, such as hype collection priority access, exclusive event invitations, as well as a year's worth of Runtastic vouchers that can be used on the adidas Running app," adidas said in a press release.

Adidas said it will take over the current membership program 3STRIPES.

Interested patrons may join via the adidas website or app.

—Justin Kenneth Carandang/JMB, GMA News