FilBasket rebrands to AsiaBasket with plans to expand to Asian hoops market

The Filipino Basketball League (FilBasket) is planning to expand to the Asian markets and has rebranded its league to AsiaBasket.

The league said the rebrand was "seen as an opportunity to create an image that resonates with Asian audiences." and they are looking forward to making partnerships and collaborations for growth with partners in Asia.

"We are thrilled to unveil our new brand identity, which represents a significant milestone for our league," said Jai Reyes, the president of AsiaBasket. "Our new name and logo are symbolic of our commitment to the sport, our players, and our fans, and we look forward to creating even more exciting experiences for everyone involved with AsiaBasket."

Back in late October, the league held an invitational tourney in Malaysia.

It will hold another AsiaBasket International Championship in Malaysia on April 9 to 18.

The league, however, said it will keep the FilBasket brand when they hold local tourneys.

—Justin Kenneth Carandang/JMB, GMA Integrated News