What women want
Many Filipinas desire the benefits of natural ingredients, but paired with the potency of their tried and tested conditioner brands. Because some natural conditioners may not be as rich, may not keep well, or not provide the shine, softness, or a detangling effect, they may be lacking in the total care that women look for in caring for their hair, even if many wanted to make that shift. Women’s beauty must-haves now usually involve many ingredients and products that are more natural.
Cream Silk, a brand ever known to be part of women’s lives not only through beauty but also through empowerment, took to the labs to find out how they could address this desire.
For 35 years, Cream Silk has addressed the many beauty concerns of Filipinas, from specialized treatments to everyday hair care needs, explains Jerika Vilan, Cream Silk’s Senior Assistant Brand Manager, through the online press launch. One of the current concerns that was put in the spotlight was dry, brittle, and lifeless hair. Many women were keen on finding a product that could provide a natural solution to this problem.
Cream Silk Rich Organic Powerfusion is about getting luscious conditioning and being naturally powered, the potency of two worlds combined.
The already tried and tested Cream Silk conditioning technology ensures that this is the deep, rich conditioning you love – moisturizing hair, sealing the cuticle from more damage, and restoring it to its healthy state. Hair is detangled in every wash and feels soft and luscious every time.
It is also powered by natural ingredients, carefully selected and designed to make sure each works together in the best combination for your hair. It is composed of 100% organic balms, luxurious oils, botanicals, and florals that bring shine and health to hair.
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