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San Francisco Memories on an iPhone 4

In 2013, acclaimed photographer Rick Rocamora used a gifted iPhone 4 to document San Francisco, the city that welcomed him as an immigrant after Marcos declared Martial Law. Years later, the memories and the gift take on an even greater meaning.

By RICK ROCAMORA

June 11, 2020

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"GUIDE US ON OUR TRIP"

A personal gift takes on more meaning as time goes by.

I arrived in San Francisco, California in December of 1972 as a new immigrant from the Philippines after Martial Law was declared by President Ferdinand E. Marcos. I never had the chance to see the City. My priority was to get a job as soon as I can. After a week of adjustments, I started looking for a job hoping that not to be underemployed or forced to work on something that I don't have any training at all.

Luckily, after a series of interviews from different companies arranged by employment agencies, I was hired as a pharmaceutical salesman by a small company based in New Jersey selling contraceptive jelly, diaphragms, and medication for vaginitis. After two weeks of looking, I started a new challenge on January 1, 1973. 

As a new immigrant to one of the most beautiful cities in the world, I never had the chance to appreciate its unique characteristic nor photograph its tourist attractions and the daily life on the streets. At the time, I had never owned a camera, an SLR, or even a high-end instamatic. I was focused on earning a living, trying to find my way around using a map, and driving an eight-cylinder golden two-door Chevy Impala as my company car.

In many years of working in the pharmaceutical industry, winning awards and traveling all over the United States for work and pleasure, I never had the chance to be a tourist in San Francisco, to photograph its beauty and grandeur.

Even though I was being recognized with awards and bonuses, living a corporate life was a challenge, soon becoming monotonous and meaningless.

Ed Gerlock, then a Maryknoll priest who was deported by Marcos, bought me my first SLR camera. This became my creative outlet from my increasingly less meaningful occupation.

Without any formal training, I started to spend my free time working as a photojournalist getting my work published on various news outlets.

In 1991, I started my career as a documentary photographer full-time, travelling to Asia, Africa and North America, working on visual stories that have been published, exhibited and presented to audiences in different formats and forums.

In December of 2012, I received a gift of an iPhone 4 from my good friend Jun Factoran. As the iPhone was being promoted as an alternative tool to document moments of our lives, I put it to a test in 2013 when I was in Oakland for a long period of time. I decided to document San Francisco using an iPhone 4. 

The city had welcomed me 40 years before as a new immigrant, but I never had the chance to know her streets and favorite destinations with an eye of a practicing visual documentarian. I left my DSLR at home and walk around San Francisco making images using an iPhone 4.

The body of work I did about San Francisco using an iPhone 4 was published by the San Francisco Chronicle and other news outlets and exhibited at the Hipstamatic Corporate Headquarters in San Francisco

As I looked back at past work for my retrospective, these images have taken on more meaning with the passing of Jun Factoran, my batchmate in the Sigma Rho fraternity and a very good friend. I no longer use the iPhone 4 but the images I made with it, are memories to last a lifetime and beyond.

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TENDERLOIN DISTRICT
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"WELCOME TO AMERICA"
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APARTMENT BUILDING
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FILIPINO FIESTA
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RACIAL DIVIDE
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RICH AND POOR DURING THE HOLIDAYS
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CRIME SCENE
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CHANGING PRIORITIES
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MISSION DISTRICT
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DAILY LIFE
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WOMEN'S BUILDING
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HOMELESS BEGGING