BLACKPINK's Lisa launches own label 'Lloud'

BLACKPINK member Lisa has launched her own label, Lloud, which will focus on her promotions as a solo artist.

On Instagram, the Thai star shared a black and white photo of her clad in a suit and sporting a wet look.

“Introducing LLOUD, a platform to showcase my vision in music and entertainment. Join me on this exciting journey to push through new boundaries together,” she wrote in the caption.

Lisa is the second BLACKPINK member to establish her own label after Jennie’s Odd Atelier in December.

In December, it was reported that all BLACKPINK members renewed their contracts for group activities with YG Entertainment.

In a follow-up announcement, YG Entertainment said that Jennie, Lisa, Jisoo, and Rosé won’t be renewing their contracts for individual activities .

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