GMA Network promotes Joy Marcelo to First Vice President, citing exceptional leadership and groundbreaking achievements

GMA Network proudly announces the promotion of Ms. Joy Romina Marcelo from Vice President to First Vice President of Sparkle GMA Artist Center and Talent Development & Management in recognition of her exemplary leadership and numerous successful initiatives that have significantly elevated Sparkle through events, digital innovations, and branding efforts both locally and internationally.

Ms. Marcelo has been instrumental in the success of the Sparkle Tour, a series of back-to-back concerts held across the USA and Canada and soon in Japan. These events not only strengthened the global presence of Sparkle's talents but also fostered deeper connections with overseas Filipino communities and international audiences.

Under her strategic guidance, the Network achieved its biggest on-ground contract signing for the "Signed for Stardom 2024" event, which saw the participation of almost 50 stars. This landmark event underscored the strength and appeal of Sparkle's roster of artists. Furthermore, Ms. Marcelo played a pivotal role in leading the execution of the GMA Gala 2024, which set new records with unprecedented revenue generation through sponsorships and garnered over 1 billion online views and reach, solidifying its status as the year's most-watched and talked-about event.

Ms. Marcelo also spearheaded the first-ever Sparkle TikTok Series, an innovative venture that expanded Sparkle's digital footprint and engaged a younger, tech-savvy audience. Additionally, she oversaw the successful launches of the highly anticipated Sparkle Kilig Series Stars, Sparkle 10, and Boys of Summer projects, all of which have been met with enthusiasm from fans and industry insiders alike.

Further amplifying Sparkle's global reach, Ms. Marcelo led the recruitment of international stars Kim Ji Soo and Nancy McDonie, whose addition to the Sparkle lineup has brought a new level of excitement and international attention to the Network's talent pool.  Of course, the current roster is also kept busy in her unwavering push to broaden their participation in various platforms not just in mainstream and on stage but more importantly in digital and streaming among others.

"Joy Marcelo's promotion to First Vice President is a well-deserved recognition of her unwavering dedication and outstanding contributions to GMA Network. Her visionary approach and ability to execute high-impact projects have not only elevated our brand but also set new industry benchmarks," said Atty. Annette Gozon-Valdes., Senior Vice President of GMA Network Inc.

Ms. Marcelo's promotion comes as Sparkle GMA Artist Center continues to strengthen its position as the leading talent management arm in the Philippines while continuing to expand its influence on the global stage. With her at the helm in this new role, the department looks forward to further milestones and continued success.

For more information, visit www.gmanetwork.com.