BSP to adopt new logo

LOOK: The Bangko Sentral ng Pilipinas’ new logo.
“The use of the Philippine eagle in the new logo is intended to represent the BSP as well as the Filipino people which it serves,” the central bank said. | via @Ted_Cordero pic.twitter.com/TpB9TPN8Ty

— GMA News (@gmanews) November 20, 2020

The Bangko Sentral ng Pilipinas (BSP) on Friday introduced a new logo to be adopted by the central bank in phases beginning 2021.

In contrast to the stylized eagle profile design of the current logo, the new logo features a full-bodied Philippine eagle rendered in gold, taking inspiration from various wildlife photographs of actual Philippine eagles.

The central bank said the use of the Philippine eagle in the new logo is intended to represent the BSP as well as the Filipino people which it serves.

“While the strong foundation of the BSP brand remains the same, its visual representation in the form of the logo requires an update to infuse the institution with renewed vitality, underscore its integrity and competence, and further promote the understanding of its mandates,” BSP Governor Benjamin Diokno said.

Diokno added that the new logo is  consistent with the 2020-2023 BSP Strategy, “which focuses on making the BSP more relevant to the Filipino people, as it pursues its mandates in support of a sustainable and inclusive growth of the economy.”

The BSP said that since the proposed logo is a brand refresh rather than a total rebranding, the elements of the current logo have been retained such as the eagle, the three stars, and the circular shape.

The major changes in the proposed logo are in the orientation of the eagle, the placement of the stars, and the introduction of the gold color.

“The implementation of the new logo will be done in phases, details of which will be announced in January 2021,” the central bank said.

The current logo, which was introduced in 2010, will still be used in the meantime, it said.

The new logo was endorsed by the National Historical Commission of the Philippines prior to the Malacañang approval in November 2020, according to the BSP. — Ted Cordero/RSJ, GMA News