Ayala Land’s high-end segment rakes in P4.7B sales in one week

Ayala Land Premier (ALP), the luxury residences arm of property giant Ayala Land Inc., on Friday said it has seen high interest for high-end and premium developments as it booked over P4 billion in sales as of the first week of February.

In a news release, ALP said it recorded  P4.7 billion in sales in a week following its one-day Chinese New Year open house, which featured the newly launched Enara in Nuvali and other developments as well as the launching of Virendo in Davao.

The Enara and Virendo horizontal urban development estates generated P2 billion and P2.7 billion in sales, respectively, according to the property developer.

“This demand indicates the strength of the luxury residential market and reflects our buyers’ trust in the Ayala Land Premier brand. Clients are investing in distinct, well-planned communities at premium locations that create enduring value as investments or homes for their families,” said Mike Jugo, president of ALP.

“The success of Enara and Virendo also highlights the strong and growing preference for horizontal developments—buyers want more space, privacy, and are looking for a deeper connection with nature. We are deeply grateful for our clients’ continued trust and remain committed to delivering developments that elevate the residential landscape in key growth areas,” said Jugo.

ALP said the strong uptake of Enara and Virendo highlights the resilience of the premium housing segment.—LDF, GMA Integrated News