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COMPANY’S LARGEST INT'L MARKET

Jollibee opens 200th store in Vietnam


Home-grown Asian fast food giant Jollibee Foods Corp. has further expanded its footprint in Vietnam with the opening of its 200th Jollibee store there.

In a news release on Friday, the Jollibee Group said its 200th store in the Southeast Asian neighbor was opened on Thursday, December 12, 2024.

The store is located at 704 Hau Giang Street, Ward 12, District 6, Ho Chi Minh City.

"This incredible 200-store milestone in Vietnam, our largest international market, signifies the acceleration of Jollibee's global expansion, bringing us closer to our vision of becoming one of the Top 5 restaurant companies in the world," said Ernesto Tanmantiong, Jollibee Group Global chief executive officer.

For his part, Dennis Flores, Jollibee president for Europe, Middle East, Asia, and Australia (EMEAA) said that Jollibee's customers in Vietnam are 100% Vietnamese.

"This is a testament to how Jollibee can appeal to diverse markets and cross borders. By staying true to our commitment to deliver great-tasting food with consistent quality and warm friendly service, while listening closely to each market's preferences and constantly innovating, we are poised to further accelerate our growth momentum," said Flores.

Jollibee opened its first store in Vietnam in 2005 located in Coop Mart Xa Lo Hanoi. The fast food brand has since grown to be a dining destination for Vietnamese customers.

The Jollibee Group now has a portfolio of 19 brands with over 9,500 stores across 32 countries worldwide. — VDV, GMA Integrated News