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Pinoy-founded Seafood City supermarket chain launches digital marketplace
Seafood City, a Filipino grocery-restaurant chain in North America, on Wednesday launched a one-stop digital marketplace application to enhance customer experience of its overseas Filipino patrons and their relatives back home.
At an event in Makati City, Seafood City executive vice president Elewin Rebaya introduced SFC+, a digital marketplace app which brings together top Filipino brands and services, allowing its users to shop for authentic products, pay bills, send remittances, and even invest.
Seafood City is a supermarket chain known for catering to Filipino communities in North America. It specializes in making available Filipino foods and products.
The “grocerant” or grocery-restaurant chain boasts a one million weekly in-store foot traffic and over 400,000 active membership base.
“SFC+ is a digital hub for Filipinos in North America that gives them exclusive access to US and top Philippine brands, discounts, rewards, and a host of exciting benefits every time they transact using the app,” said Rebaya, who is also the president of SFC+.
“We created this app with the goal of reaching and serving more Filipinos globally, as well as to enrich and meet their ever-evolving lifestyle demands,” added Rebaya.
Through the SFC+ app, users can tap or avail products and services of brands such as the SM Group, Philippine Airlines, SMDC, BDO Unibank, Smart, Globe, East West Bank USA, and BayaniPay, among others.
“From purchasing items and services to paying bills and even investing in the future of families and relatives they support, SFC+ will make these experiences rewarding for every global Filipino through our membership program,” said Rebaya.
Some of the key features of SFC+ include zero-fee remittance, bills pay, and embedded banking services by BayaniPay with East West Bank USA and BDO Unibank; digital shopping for Seafood City locations; discounted iWant TFC subscription; converting SFC+ points into Philippine Airlines Mabuhay Miles and vice versa; end-to-end purchase of SMDC condominiums with full support of licensed real estate professionals in the U.S.; premium access to thousands of SM brands and outlets through the SM Gift Pass Choice; direct donations to the ABS-CBN Foundation Inc. and Gawad Kalinga USA; and a library of Filipino recipes and cooking videos.
Through SFC+, overseas Filipinos can also purchase local products on its marketplace and e-commerce features and have these delivered to the homes of their relatives or friends in the Philippines.
Moreover, the app would soon be available for investments in real estate, which would allow users to conveniently purchase properties in the Philippines from abroad, as well as avail of health care services.
“Since 1989, millions of Filipinos in the US and Canada have found a home away from home in Seafood City stores,” Rebaya said.
He said Seafood City will also expand its footprint towards Europe, Middle East, and Asia.
Currently, Seafood City has 38 stores across the US and Canada, including California, Nevada, Texas, Washington, Illinois, Hawaii, Arizona, Ontario, Manitoba and Alberta. — BM, GMA Integrated News
