Bounty Group eyes expanding Chooks-to-Go to 1,900 stores

Cheng family-led chicken production and processing giant Bounty Group is targeting to further expand the footprint of its roast chicken chain Chooks-to-Go over the medium term.

At a media briefing in Taguig City on Wednesday, Bounty vice president for Marketing Patricia Cheng-Lim said that the Chooks-to-Go brand has so far 1,800 take-out stores and 37 dine-in restaurants nationwide.

“Definitely, we’re going to add more stores… and we will be adding more restaurant concepts,” Bounty founder and CEO Kenneth Cheng said.

Asked if the company will add 100 more Chooks-to-Go take-out stores and even breach the number of its dine-in concept stores to 40, Cheng said, “Yes, that is the mandate.”

“We are expanding our Chooks-to-Go [brand],” he said.

The Bounty Group chief said the company’s expansion will leverage on the continuing growth in demand for chicken among Filipinos.

The company also launched its “Food Made Better” campaign.

“As part of our commitment to doing better for families, entrepreneurs, talents, and communities, the Food Made Better campaign reinforces our dedication to continuous improvement. This commitment is reflected in our expanding product offerings, innovative solutions, employer brand values, and our unwavering focus on sustainability and community support,” Cheng said. —VAL, GMA Integrated News