Marcos woos investors: Brunei people love Filipino brands

BANDAR SERI BEGAWAN, Brunei - President Ferdinand ''Bongbong'' Marcos Jr. on Wednesday highlighted Brunei's appreciation for Filipino brands as he wooed investors to the Philippines. 

Marcos called on business leaders of Brunei to seriously consider the Philippines as their prime investment destination.

"Our shared passions are exemplified by Jollibee, a Philippine company with a remarkable success story in Brunei. Their Halal-certified outlets, established since 1987, reflect the Bruneians' appreciation for Filipino brands,'' Marcos said in his speech during the Philippine Business Forum. 

''This forum is a platform to further strengthen business ties and foster economic growth within the ASEAN nations,'' he added. 

''We are committed to fostering mutually beneficial outcomes for the business sectors of both our countries. Together, let us approach the future with determination and confidence, striving towards shared prosperity and success,'' Marcos said. 

Meanwhile, a Memorandum of Understanding (MOU) for Partnership in Agriculture and MSMEs Development between the ASEAN Business Advisory Council and the Bruneian ASEAN Business Advisory Council Philippines was signed during Marcos' two-day visit to the country.

The MOU establishes partnerships for agriculture and micro-, small, and medium-sized enterprises (MSMEs) development, which aims to enhance economic integration, promote sustainable agribusiness practices, and foster inclusive business models within the ASEAN region.

It also outlines cooperation in conducting studies, mentorship programs, and identifying trade and investment opportunities in the agriculture sector.  

The second deal was signed between the National Chamber of Commerce and Industry of Brunei Darussalam, and the Philippine Chamber of Commerce and Industry (PCCI). It aims to elevate economic ties between the two countries.

The MOU focuses on exchanging information, organizing trade and investment missions, and supporting different industries such as information and communications technology, Halal food, smart agriculture, manufacturing, franchising, tourism, services, and micro-small and medium enterprise development.

It also establishes the business councils in both countries to facilitate joint initiatives and outlines dispute resolution mechanisms.  —NB, GMA Integrated News