Online grocery startup launches in Metro Manila, vows 15-minute delivery

Social commerce startup SariSuki has officially launched its instant commerce business unit, Supah, which seeks to provide the country’s first digital rapid grocery delivery service.

According to SariSuki co-founder and chief executive officer Brian Cu, the firm has secured initial funding of as much as $2 million for its vertically integrated operations.

It seeks to deliver groceries and other curated essentials in 15 minutes or less, with business points located within two kilometers of key areas in Metro Manila.

The service is available from 7 a.m. to 1 a.m. daily, catering to the Makati, Bonifacio Global City, Taguig, Pasig City, Mandaluyong City, San Juan City, Binondo in Manila City, and New Manila and Timog areas.

“We see doing the grocery as effortless, time-saving and economical, while still making it possible to attend to other things,” Cu said.

“Thanks to our efficient ecosystem of suppliers, vendors and riders, we are able to fulfill this commitment without a delivery fee,” he added.

In a phone interview, Cu said the company is a vertically integrated model, as it owns its stores, supply chain, and inventory.

Moving forward, Cu said the company is looking to expand SariSuki operations outside Luzon, while Supah will remain focused in the region moving forward, given its tailored operations.

The company aims to triple its current user base while also increasing usage frequency.

“We want high frequency purchasing on the platform — once a week is a very good number and that would be achieved if we get the product mix and service levels right,” he said.

Products available on the platform are mostly essential needs, which users would need to replenish on a daily basis. It also offers several products of local micro, small, and medium enterprises.

SariSuki board director Lance Gokongwei, who also serves as president and CEO of JG Summit, said Supah offers critical factors such as speed, assortment, value, and convenience.

“This innovative technology will help shape the future of grocery shopping in the country,” he said in a statement. —VBL, GMA News