Shopee says 11 million items sold in first five minutes of 11.11 sale

E-commerce platform Shopee on Thursday said it sold 11 million items in the first five minutes of its 11.11 Big Christmas Sale.

According to Shopee, visits during the first two hours of its sale reflect 5.5 times the average day, with a significant share looking to purchase essentials.

The platform said the most popular product categories during the sale were health and personal care, home and living, and women’s apparel.

Also among the top bought products were face masks, skin care products, and mobile accessories, with clothing tops hitting 2,000 orders early into the sale.

Shopee also said a number of local sellers saw a boost in their business with an electronics seller earning nearly P70 million in sales in the first two hours.

The platform has continued to roll out sales in the past months, even recording as many as 1.8 million items sold in a single minute across Southeast Asia.

Shopee is part of global consumer internet firm Sea Limited, which also has businesses such as digital entertainment through Garena, and digital financial services firm SeaMoney. — VBL, GMA News