BTS Meal drives McNuggets sales up 1,000%

McDonald's Philippines on Wednesday said daily sales hit the highest level since the COVID-19 pandemic, following the launch of the BTS Meal inspired by the popular Korean pop group last week.

According to McDonald's Philippines Managing Director Margot Torres, the company sold nearly 3.5 million pieces of McNuggets when the BTS Meal was launched on June 18, equivalent to a 1,000% growth versus the daily average.

The company has sold close to 1 million BTS meals in the five days since the product was offered, a growth that was also seen in other food products offered by the fast-food operator.

The BTS Meal includes 10 pieces of Chicken McNuggets, medium-sized fries, medium soda, and dipping sauces sweet chili and cajun, inspired by recipes available in South Korea.

"I just wanna point out that the lift in sales was also seen in our other chicken products like Chicken McDo, and other product categories like burgers and desserts," Torres said in a phone interview.

"We want to make sure that it continues, because we had record-breaking daily store sales since the pandemic, even for that weekend, so we'd like to continue that it will in the recovery coming from the pandemic," she elaborated.

At present, Torres said most of the sales are from drive-through and delivery which account for 70%.

"Generally, because of the pandemic, we have a strong takeout sales -- delivery, drive-through, takeout combined," she explained.

The BTS Meal launched last week with aplomb. Filipino ARMYs made the hashtag #BTSMeal trend on Twitter one day of its launch with over 24,300 tweets about the meal and what they had seen so far all over the country. — LA, GMA News