Jollibee opens first store in Maryland, USA

Home-grown fast food giant Jollibee Group said Thursday it opened its first store in the state of Maryland, United States of America last month as part of its continued expansion efforts in North America.

Maryland is the 12th American state where the brand is present, according to Jollibee.

The new store is located in the Westfield Wheaton Mall and is 30 minutes away from Washington D.C., the capital of the US, and home to the White House, the Capitol Building, and other historical monuments.

Jollibee said the opening allows the brand to attract “Gen Pop” customers who are unfamiliar with the brand but seek out new food experiences, as well as tourists who come to the area for its iconic landmarks.

“We are happy to welcome our fans who have patiently waited for Jollibee’s arrival in the D.C., Maryland, and Virginia area, as well as introduce the brand to curious new customers,” said Maribeth Dela Cruz, president of Jollibee Group North America, Philippine Brands.

“We are proud to serve flavorful food options and look forward to sharing our exciting menu with the Greater D.C. local community,” she said.

Jollibee’s store in Maryland included in its menu signature items such as the “world-famous” Chickenjoy, Jolly Spaghetti, and Peach Mango Pie.

As part of the brand’s safety measures and in compliance with COVID-19 guidelines, Jollibee said brand fans and curious first-time consumers are prohibited from crowding into stores but can still take home a taste of joy through the “call & pick-up” order process.

Westfield Wheaton marks the brand’s first location in the state of Maryland and its 49th store in the US.

Since the start of 2021, Jollibee has opened five new locations, putting the brand on track to achieve its goal of opening 300 store locations throughout North America by 2024.

Jollibee fans can look forward to more locations popping up in major cities throughout the year, including Los Angeles, Chicago, and New York City, the company said.—AOL, GMA News