No concerts, parties on DITO’s commercial launch

Unlike other commercial launches which were usually graced by concerts of big parties, telecommunications duopoly challenger DITO Telecommunity Corp. will conduct its market debut with a philanthropic event.

“Sa commercial launch [kasi]... basta commercial launch ‘bongga’ ‘yan —may mga opening ng mga stores, na malaki, may mga concert,” DITO chief administrative officer Adel Tamano said during state-run PTV’s Laging Handa briefing.

“Kami po iba. Hindi ko pwede ibigay ang detalye but we want our first commercial endeavor to be a CSR (corporate social responsibility). A CSR project na specifically will benefit ang mga tao natin sa Mindanao po at sa Cebu,” Tamano said.

DITO will have its commercial rollout on March 8, 2021 in key areas in the Visayas and Mindanao.

“We want to position ourselves differently kasi ang DNA, ang puso at diwa ng DITO is really for nation-building. We want our first commercial step to be a CSR project,” he said.

The new major telco player has also signified that it will not be tapping A-list celebrities and K-Pop stars as brand endorsers, unlike its rivals PLDT-Smart and Globe.

In its first year of operations, DITO has committed to cover 37% of population with a minimum average broadband speed of 27 megabits per second (Mbps).

DITO, formerly Mislatel Consortium, was awarded a permit to operate as the third telecommunications player of the country in July 2019.

The consortium is made up of Davao businessman Dennis Uy’s Udenna Corporation, Udenna's subsidiary Chelsea Logistics Holdings Inc., and Chinese state-owned China Telecommunications Corporation.—AOL, GMA News