Shopee says record 12M items sold during first 24 minutes of 12.12 sale

Southeast Asian e-commerce platform Shopee saw a record-breaking number of items sold in the first few minutes of the seasonal 12.12 Christmas sale.

In a statement, Shopee said 12 million items were sold in the first 24 minutes.

“[A]t its peak, one million items were bought in a single minute,” the e-commerce platform said.

“We are humbled to end the year on a high note with a groundbreaking 12.12 Big Christmas Sale. Given the unprecedented year that 2020  has been, we wanted this to be a special day not just for Shopee, but for the people we serve,” said Martin Yu, director at Shopee Philippines.

Shopee added that consumers also spent more time on its in-app games and features.

• 450 million views were recorded on Shopee Live across the entire 12.12
• Shopee’s in-app games were played a record of 2.7 billion times 
• Two of Shopee’s newest games, Shopee Bubble and Shopee Candy, were big hits with a  total of 28 million hours played 

“The surge in shopping activity was also met with the increasing adoption of digital payments. Users enjoyed the convenience of ShopeePay, with orders paid via the mobile wallet surging 18 times,” the e-commerce platform said.

Shopee said Filipinos shopped for their home and entertainment needs with Home & Living, Mobile  Accessories, and Fashion emerging as the best-selling product categories. 

• Home & Living: Consumers took the time to revamp their homes, with 1.5 million home  decor products such as curtains, wallpapers, and 3D wall stickers sold. 
• Mobile Accessories: Smartphone accessories were a big priority as people geared up  for the festive season. A total of one million smartphone accessories were sold, with  phone cases, phone covers, and power banks being the most popular. 
• Fashion: There was a strong demand for fashion products, with 1.6 million tops sold. More Filipinos also focused on fitness with over 57,000 sports bras sold. 

“We are extremely grateful for the unwavering support that our users, sellers, and  brand partners have shown us. As we look ahead, we will continue meeting the needs of our  local communities; making online shopping accessible, easy, and enjoyable for users; and helping businesses realize the growth opportunities for e-commerce in the region,” Yu said.

“We look  forward to continuing creating new experiences and value for everyone in 2021,” he said.  — Ted Cordero/RSJ, GMA News