Jollibee opens third restaurant in UK

Homegrown fast-food giant Jollibee is further expanding its footprint in Europe with the opening of its third restaurant in the United Kingdom.

In a statement, Jollibee said it opened a branch in Leicester City.

The Leicester City store is the second Jollibee in UK opening this year, the fast-food chain said.

Jollibee opened its first UK restaurant in London in 2018 and its second in Liverpool last September.

Despite lockdown restrictions currently in place in the UK, Jollibee said the Leicester opening was still well received by the local community with customers patiently waiting to get their take-out.

Physical  distancing and other strict safety protocols were enforced to ensure the well-being of the  customers and the store team.

“Everywhere, our world-famous Chickenjoy has always been met with excitement and we’re  happy to see that Leicester City is no exception,” said Dennis Flores, president of Jollibee Foods Corporation Europe, Middle East, Asia, and Australia.

“What is amazing with this opening is that 40% of the customers were locals from Leicester when usually almost all of the customers during the first weeks are Filipinos as they are already familiar with Jollibee,” Flores said.

“This is a good indication that our strategy to make Jollibee appeal to the mainstream market  is working - allowing us to widen our customer base. We are very much encouraged to see the initial days’ sales outperform projections by double digits, even surpassing the recent  blockbuster Liverpool opening,” he added.

To date, Jollibee has over 1,400 stores globally.

The company earlier shared its plans to open 50 stores in Europe within the next five years.—AOL, GMA News