GMA Network holds TV ratings leadership in Urban Luzon, Mega Manila

GMA Network sustained its lead in the TV ratings game in Urban Luzon and Mega Manila, according to the latest data from ratings service provider Nielsen TV Audience Measurement.

For November, with November 24 to 30 based on overnight data, GMA posted an average of 33.3% total day people audience share in Urban Luzon, outscoring ABS-CBN’s 29.6%. The viewer-rich area accounts for 72% of all urban TV viewers in the country.

The Kapuso Network continued to win in the afternoon block with 35.6% people audience share while ABS-CBN registered 28.4 percent.

GMA similarly led in the evening block with 35.3% versus ABS-CBN’s 31.9%.

Award-winning magazine program “Kapuso Mo, Jessica Soho” (KMJS) was still unbeatable in the number one spot on Urban Luzon’s list of top-rating programs for the month. It also kept its position as the most viewed program on the nationwide list.

Following KMJS on the list of top programs for November were “24 Oras,” “The Clash,” “The Gift,” “Magpakailanman,” “Beautiful Justice,” “Daig Kayo ng Lola Ko,” “Pepito Manaloto,” “Daddy’s Gurl,” “One of the Baes,” “Amazing Earth,” “Prima Donnas,” “Eat Bulaga,” “Wowowin,” “24 Oras Weekend,” and “Magkaagaw.”

In Mega Manila, with official data from November 1 to 23, GMA Network recorded 33.9% average total day people audience share as compared to ABS-CBN which only managed to get 27%. Meanwhile, Kapuso shows took 18 spots out of the top 30 shows in the area, which accounts for 60% of all urban viewers in the country.

Nielsen TV Audience Measurement’s client pool covers a total of 32 clients/subscribers consisting of 6 local TV networks including ABS-CBN, TV5, Aksyon TV, and CNN Philippines, among others; three regional clients; two blocktimers; and 21 agencies—17 media agencies, 3 consulting agencies, and 1 digital agency. —VDS, GMA News