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Fruitas looking at opportunities to expand outside of Metro Manila
Food and beverage kiosk operator Fruitas Holdings Inc. is now looking at opportunities to expand operations outside of Metro Manila, where most of its stores are currently located.
Business opportunities lie in the Visayas and Mindanao regions, Fruitas chief financial advisor Calvin Chua said in a press conference in Quezon City.
“We want to offer choice … We ought to offer choices to our consumer. Mindanao is 5% (of total store network) pa lang, Visayas around 21% siguro. So ayun,” he said.
Fruitas currently has over 20 brands in its portfolio, including Fruitas Fresh From Babot’s Farm, Buko Loco, Juice Avenue, Buko Ni Fruitas, Johnn Lemon, and Black Pearl.
Its portfolio also includes food parks Uno Cinquenta in Maginhawa and Le Village The Lifestyle Park along E. Rodriguez Avenue in Quezon City.
Around 51% of Fruitas stores are currently located in the National Capital Region (NCR).
Chua noted that economic growth is also expected outside of Metro Manila, in line with government efforts to decentralize operations.
“I think it (growth) will be balanced, just because the urban area Metro Manila is more developed. The growth will be faster outside Metro Manila,” said Chua.
“There’s also a push from the government to try to decentralize where the government facilities are. And I think that’s good ‘cause it provides convenience to everybody to get their services,” he said.
Fruitas is announcing on Thursday, November 14, the offer price of its maiden share sale as the offer period opens next week.
Three companies have so far gone public this year—Kepwealth Property Phils. Inc. in August, and Axelum Resources Corp. and AllHome Corp. in October. —VDS, GMA News
