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Human-centric approach to tech dev’t integral to growth —Accenture study
Despite fast-paced technological advancements, putting humans at the center of the design process remains a key factor in growth, a survey conducted by Accenture showed.
The “Full Value, Full Stop” survey, showed most respondents are for a “human-centric” system of development.
The study covered over 8,300 organizations across 20 industries and 20 countries, and was presented to the media on Tuesday by Ambe Tierro, Accenture’s Advanced Technology Centers in the Philippines lead and global AI capability lead.
The respondents were graded based on three considerations—technology adoption, depth of technology adoption, and organizational and cultural readiness, and were given scores for each factor. The top 10% were dubbed as “leaders,” and the bottom 25% were considered as “laggards.”
According to Tierro, 91% of the leaders are “extremely effective” in developing a “radically human” approach, which means that they work with cross-department teams that combine information technology and business to create customer-centric solutions.
“The design needs to be about the person who’s going to use it,” Tierro told reporters in Parañaque City on Tuesday.
“Put humans at the center of your design processes, recognizing that data and technology alone can’t solve every problem,” the study revealed.
Most of the leaders implement boundaryless systems, taking advantage of the blurring boundaries in create new spaces to spark ideas and partnerships, Tierro said.
Another criteria that most leaders have in common, were adaptable, is that they have systems which learn, improve, and adapt by themselves, eliminating the friction that hinders business growth and empowering humans to make better decisions faster.
“Today’s C-suite is investing staggering amounts of money in new technology, but not every company is realizing the benefits of innovation as a result of those investments,” said Bhaskar Ghosh, group chief executive of Accenture Technology Services.
“Laggard companies are deploying technology in pockets without a strategy for scaling, and as a result, are seeing only sporadic benefits and falling behind competitors. Our newest study reveals that the world’s leading companies are investing in boundaryless, adaptable and radically human systems to maximize innovation, business performance, and value,” he added.
Should laggards fail to improve their systems approach, the study showed that they could potentially lose 46% in revenue gains in the next five years.
“In 2018 alone, laggards surrendered 15% in foregone annual revenue, and stand to potentially miss out on an astonishing 46% in revenue gains by 2023 if they do not change their enterprise technology approach,” Accenture noted. —VDS, GMA News
