Drinks Int’l ranks Lucio Tan’s Tanduay as world’s top-selling rum

Philippine liquor brand Tanduay has secured the number one spot as the world’s top-selling rum ranked by global spirits think tank Drinks International, overtaking Bacardi and India's Celebration Rum.

In a statement, Lucio Tan-led Tanduay Distillers Inc. said the local rum brand has taken over the top spot from a list of international rum brands, which has long been dominated by Bacardi.

“Drinks International has released the ‘definitive ranking of the world’s million-case rum brands,’ citing Tanduay as the new industry leader followed by Bacardi and McDowell’s No. 1 Celebration,” it said.

Since the acquisition of the Tanduay brand by the Lucio Tan group 30 years ago, plant modernization and expansion projects tremendously increased the distillery’s production capacity, it said.

“Today, Tanduay has an unmatched aging capability harvesting only the world’s finest from its aged rum reserve. All facilities operate based on ISO standards ensuring consumers of quality, efficiency, and food safety. Recently, its Cabuyao plant has completed its ISO-9001: 2015 certification.”
 
Tanduay Distillers Inc. is a member of the LT Group of Companies. Tanduay Rum is also distributed in Asia and the United States, among other destinations in the world.

The company also produces spirits, wines, brandies, gins, and vodka. —Ted Cordero/VDS, GMA News