PLDT, Smart unveil new logos in digital pivot

In line with the shift towards digital, PLDT Inc. and mobile subsidiary Smart Communications Inc. late Monday unveiled the new logos for each company.

"Rather than allow ourselves to be disrupted by new technologies, we are disrupting ourselves. We have embarked on a digital pivot to enable us to serve the increasing needs of our people's digital lifestyle and the country's growing digital economy," PLDT and Smart Chairman and CEO Manuel V. Pangilinan said.

The triangle shaped logos represent the company's business pillars: exceptional people, meaningful innovations, and valuable customers.

"Taken together these three pillars create tremendous energy that will enable our customers to achieve their limitless potential. The triangle's three sides support each other. Thus, an inherent strength flows harmoniously among the sides to sustain the structure," Pangilinan said.

The new logos were projected on the facade of the PLDT Building in Makati City, via digital mapping.
 

PLDT, Smart launch new logos for each company projected on the company's building in Makati. pic.twitter.com/kNi0nQWNdB

— Jon Viktor Cabuenas (@jvdcabuenas) June 13, 2016

In a separate statement, PLDT and Smart noted the triangle is the symbol for delta, the fourth letter in the Greek alphabet which stands for change. – VDS, GMA News