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Special Advertising Feature: 'We want to hear what you have to say' — PLDT SME Nation
In a world of rapidly globalized business, what really sets companies apart is their quality of customer service. The experience customers have with companies can leave a lasting positive impression – and makes them more likely to stay with the company or brand. Only ten years ago, the term “Customer Experience Management (CEM)” never showed up as a Google search term, yet today it is a central pillar of business operations. Gartner - a leading information technology research and advisory firm - predicts that by 2017, 50% of consumer product investments will be redirected to customer experience innovation and research firm MarketsandMarkets predicts that CEM spend will be worth $8.39 Billion by 2019.
In view of that, PLDT SME Nation has recently launched new channels for customers to reach them, as part of an earnest effort to improve their ability to listen and respond to customer concerns and issues. These new channels are designed to accommodate and take advantage of advances in communications technology historically championed by PLDT SME Nation. Customers now have several new ways to reach PLDT SME Nation’s customer care team.
Direct feedback from customers who actually use and experience products are among the most valuable assets a company can use to improve operations and production. That’s why PLDT SME Nation has made it such a priority to listen to its own customers – and to make it as easy as possible for customers to engage in return.
As PLDT First Vice President and Head of SME Nation Kat Luna-Abelarde, noted: “We have invested a lot in telecommunications infrastructure and human resources and expertise. With this, we’re also going back to the basics by simply making it easy for our customers to talk to us, since we want to hear what they have to say. Our customers are really the ones who give PLDT SME Nation a reason to exist, which means that we put them and their needs first.”
PLDT SME Nation’s new Customer Experience Communication Channels can be reached in the following way:
o PLDT Landline: 177
o Smart and Talk ‘N Text Mobile: *177
o TextPress: 77177
o SME Chat Service: pldtsme-nation.com.ph
o For bills inquiry: pldt.com.ph/billsonline
Additionally, customers who want further information about PLDT SME Nation or about these channels in particular can post on PLDT SME Nation’s Facebook or Twitter.
