Hello Kitty bullet train debuts in Japan

TOKYO, Japan - A sleek "Hello Kitty" bullet train festooned with images of the global icon from Japan began services on Saturday, drawing hundreds of fans to its opening ceremony.

The special white and shocking pink shinkansen or bullet train departed from Hakata station in Fukuoka for Osaka, waved off by a conductor dressed in a Hello Kitty outfit—complete with the character's trademark pink ribbon—and watched by a crowd of some 400, according to local media.

Fans of Hello Kitty can now travel in style with their beloved popular Sanrio character. The Hello Kitty shinkansen or bullet train began its services on Saturday, June 30, 2018. The train will run for the next three months between Osaka and Fukuoka, the West Japan Railway Company said. Handout/West Japan Railway/AFP

The train will run for the next three months between the western cities of Osaka and Fukuoka, the West Japan Railway Company said, hoping that one of the country's most famous exports will boost tourism.

A sleek "Hello Kitty" bullet train festooned with images of the global icon from Japan begin services, drawing hundreds of fans to its opening ceremony https://t.co/9fz1d0Zrrh

— AFP news agency (@AFP) June 30, 2018

Inside the train, Hello Kitty smiles down from the shades of every window, while one car features a "life-sized Hello Kitty doll" for fans to take selfies with.

Passengers can pose with the popular character in this spot in the train. Handout/West Japan Railway/AFP

The train's interior is adorned with images of the popular character. Handout/West Japan Railway/AFP

Another car will have no passenger seats but offer regional specialties, including a selection of goods and foods, in a bid to boost the local economy and tourism.

Hello Kitty has spawned a multi-billion-dollar industry since Sanrio introduced it in 1974, adorning everything from pencil cases and pajamas to double-decker buses and airliners.

In 2015 the West Japan Railway Company unveiled a "Hogwarts Express" Harry Potter themed bullet train that ran between Osaka to Kagoshima in western Japan. — Agence France-Presse