Experience the Philippines is PHL’s new tourism slogan

"Experience the Philippines" is the new tagline for the country's tourism campaign.

According to a report by Tina Panganiban Perez on "24 Oras" Wednesday,  the Department of Tourism will formally launch its new ad campaign on June 12, Independence Day.

The DOT's previous campaign had the catchy tagline "It's more fun in the Philippines."

Last year, then incoming Tourism Secretary Wanda Teo had said that she planned to retain said slogan, which helped increase tourist arrivals in the country. —Jessica Bartolome/NB, GMA News