Pia Wurtzbach on being named ambassador of high jewelry brand: ‘A testament to the power of dreams and perseverance’

Pia Wurtzbach couldn’t be prouder to be the first Filipina ambassador of high jewelry brand Bulgari.

On Instagram, the Miss Universe 2015 shared some highlights during a celebratory event of her appointment as Bulgari’s friend of the house.

In the caption, Pia recalled her Bulgari journey from simply admiring the brand to being its ambassador.

Pia said her journey with the high jewelry brand began a few years back when she “walked into their store in Solaire resort.”

“I wandered into their store purely to admire their pieces up close—I had always appreciated their craftsmanship from afar but had never felt them on my own skin,” she said.

“What struck me was not just the beauty of the jewelry, but how wearing it made me feel—elegant, empowered, and connected to something timeless,” she added.

Pia said the most pivotal moment on her journey was during Paris Fashion Week in 2023, where she was given “endless possibilities of transformation.” 

“My journey has been a testament to the power of dreams and perseverance,” the beauty queen turned fashionista said.

“It’s not just about the jewelry; it’s about breaking barriers, representing diversity on a global stage, and creating unforgettable moments together,” she added.

As a Bulgari global ambassador, Pia has joined the ranks of Anne Hathaway, Zendaya and Priyanka Chopra.

Pia has been taking over the fashion scene of late. In May, she was named Global Fashion Influencer of The Year by EMIGALA Awards.

The recognition follows Pia being named by two data agencies, Lefty and Launchmetrics, as among the celebrities who generated the highest media values in the recent Milan Fashion Week.—Hermes Joy Tunac/RF, GMA Integrated News