SUGA of BTS is the newest Valentino brand ambassador

SUGA of BTS is now a Valentino brand ambassador. 

The Italian luxury fashion house made the announcement on Twitter with a video of the South Korean rapper modeling their pieces.

“SUGA of #BTS captures the essence of individuality as the Maison’s new Brand Ambassador and #ValentinoDiVas,” they said.

SUGA of #BTS captures the essence of individuality as the Maison’s new Brand Ambassador and #ValentinoDiVas?

Discover the artist in new-in looks from #MaisonValentinoEssentials, and discover the full story envisioned with @GQMagazine and shot by #CharlotteRutherford. pic.twitter.com/RrfS9AQM0l

— Valentino (@MaisonValentino) January 17, 2023

SUGA also had a special campaign shoot by Charlotte Rutherford with GQ Magazine, dressed in the new in-looks from Maison Valentino Essentials.

“In a behind the scenes preview, SUGA becomes a symbol of empathy and connection, captured in new-in looks,” the brand said in another tweet.

SUGA of #BTS captures the essence of individuality as the Maison’s new Brand Ambassador and #ValentinoDiVas?

Discover the artist in new-in looks from #MaisonValentinoEssentials, and discover the full story envisioned with @GQMagazine and shot by #CharlotteRutherford. pic.twitter.com/RrfS9AQM0l

— Valentino (@MaisonValentino) January 17, 2023

When SUGA attended a Los Angeles Lakers game last week, he was dressed in Valentino. He was also reported to attend the brand’s L.A. event.

Early this week, fellow BTS member Jimin was announced as the newest Dior global ambassador. —Nika Roque/JCB, GMA Integrated News