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Gigi Hadid launches cashmere brand with timeless pieces made to last
Gigi Hadid has brought her love for fashion to the next level with her newly launched cashmere line.
Called Guest in Residence, the brand aims to showcase the timelessness of cashmere with clothes that are made to last and "pieces for you to take on life with—from the most vivid adventures, to the most quiet moments."
"We are Guest(s) in Residence of the clothes we own—they have had a life before us, and hopefully, if we take care of them, a life after us. We are guests in residence of our physical bodies, of the homes we live in, and of this planet." the supermodel and creative director said on Instagram.
"A 'Guest in Residence,' to me, is also someone who is at home in themselves—I thought about my favorite kinds of people... the ones that make an effort to show up at any door, land in any country, sit down at any table, with a sense of comfort, and a wonder for the people in front of them and the world around them," Gigi added.
For their first campaign titled "Yearbook," pieces by Guest in Residence were modeled by a diverse set of people aged 0 to 100.
It is meant "to illustrate the timelessness and inter-generationality of cashmere. We want to celebrate investing in pieces that can adapt to your personality and style throughout life, and be passed on to do the same with someone else!"
The Guest in Residence website is currently only available for US shoppers, but will be available globally on September 12.
—Nika Roque/MGP, GMA News
