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Ariana Grande is launching her own cosmetics line
Ariana Grande fans are rejoicing as the multi-Grammy award-winning singer is officially launching her cosmetics line this November.
It's called R.E.M. Beauty and on its website, we find the slogan “where your beauty dreams become reality.”
Ariana just unveiled a first look at her “Chapter 1 — Ultraviolet” products, which includes a wide range of eye products, including kohl and liquid eyeliners, eye shadow palettes, lashes, and mascara.
The collection also includes “ten interstellar highlighter toppers,” collar matte lipstick, “practically permanent lip stain markers,” “collar plumping lip glosses” and “utmost importance plumping lip gloss.”
According to Glamour Magazine, customers can start shopping for R.E.M. Beauty “Chapter 1” on November 12, with products exclusively available at rembeauty.com.
The report also said the line was named after “REM” (rapid eye movement), a fan-favorite song from Ariana’s 2018 album “Sweetener.”
“I decided to name [my brand] REM because I feel like that song really encompasses a lot of my favorite parts of my sound, sonically,” the singer was quoted as saying.
R.E.M. Beauty is also “heavily inspired” by Ariana’s love for sci-fi, space, vintage, and horror.
“I wanted to create our own world with this packaging,” she said.
“Sort of futuristic, but nostalgic throwback. Anything that looks like it could have been on Star Trek or Barbarella or Star Wars or Black Mirror.”
On her Instagram account, Ariana has been posting updates on her newest venture, posting sketches and videos much to her fans' delight.
For more updates and information on R.E.M. Beauty, follow their official Instagram account or sign up for the mailing list. — Margaret Claire Layug/LA, GMA News
