Ariana Grande to launch new brand 'r.e.m. beauty'

Ariana Grande has a new project up her sleeve!

The American pop star is launching a beauty brand called "r.e.m. beauty," which made its social media debut this September.

On Twitter, the official account of the new brand posted photos of Ariana with the caption: "__loading__ ch.1."

__loading__ ch.1 pic.twitter.com/wq8RCGHKKz

— r.e.m. beauty (@rembeauty) September 23, 2021

Another teaser said that it was launching this fall.

don’t touch that dial … ????
r.e.m. beauty coming this fall pic.twitter.com/H8k1JcBzGc

— r.e.m. beauty (@rembeauty) September 10, 2021

Ariana has previously launched song-inspired fragrances like Thank U Next, Moonlight, and God Is A Woman. —JCB, GMA News