IKEA Philippines extends loyalty club registration until July 11

IKEA Philippines has extended its Family Day until July 11, after its website crashed shortly after opening registrations for its loyalty club.

The Swedish furniture giant announced the welcome development on Facebook Wednesday afternoon, saying “We are officially extending IKEA Family Day until July 11, 2021 to give the many Filipinos more time to sign-up. 

According to the post, those who will sign-up between July 7 and 11 will still be qualified to join the raffle, where a home makeover package worth P50,000 is up for grabs.

Signing-up is free, online, and has no membership limit  — even after July 11.

Ahead of its opening, IKEA announced that the first 100,000 members of their loyalty club, IKEA Family, will be entitled to benefits like rewards, experiences, and design consultations.

Registration opened at midnight of Wednesday, but with a large number of people signing up, the portal crashed.

On Wednesday morning, IKEA Philippines store manager George Platzar apologized for the mishap and explained that said some 100,000 people tried to sign up in the very first minute.

IKEA is expected to open its first store in the Philippines later this year. — Franchesca Viernes/LA, GMA News