SB19 to drop ‘WHAT?!’ fashion collaboration with designer Chynna Mamawal

Pinoy pop boy group SB19 is set to unveil its “WHAT?!” fashion collaboration with designer Chynna Mamawal.

The premium line of clothing inspired by the group’s latest single “WHAT?!” will be made available starting April 22 midnight on Wear Casa’s website. 

Pablo and his fellow SB19 members Stell, Ken, Justin, and Josh said they were honored to work with Chynna for the collaboration.

“She’s an amazing person, very professional. She is also open-minded with our suggestions, that’s why we came up with this amazing design,” Pablo said in a mix of English and Filipino during the press conference for the collection on Wednesday.

“Miss Chynna was accommodating with our suggestions and we’re really, really satisfied with that, so [we’re] just grateful,” he added.

Chynna shared that for each of the members, they created two looks, known as Set A and B.

“[For] Set A the color palette is more of the Philippine flag colors, which is [in] direct reference to the song ‘WHAT?!’ … because ‘WHAT?!’ means ‘watawat (flag),’” she said.

Set B, meanwhile, focused on the personal and individual styles of each members.

“I want these pieces to be more personal and very ‘them.’ So actually at first it was very challenging for me because my forte is gown and suits and streetwear is very new to me and I am in this whole new world of streetwear and music and it’s very fun to do,” she said.

Chynna said she immersed herself in this project by doing thorough research, talking to SB19 fans, and listening to their music while she created the collection.

According to a press release, the SB19 “WHAT?!” premium collection “is inspired by the single released in March, representing the colors of Philippine flag.”

It said the streetwear collection consisted of unisex wearable sweats and matching outfits or “coords” with colors and silhouettes hand-picked by SB19 themselves.

According to Chynna, the items are limited to 100 pieces for each look and these will “never be reproduced again.”

Aside from the “WHAT?!” premium collection, Chynna also introduced their SB19 Women collection, which had “14 silhouettes” described as “very feminine, sophisticated, and yet still very edgy.”

Some of the ensembles included in SB19 Women were structured pieces such as trench coats, crop tops and pants, and athleisure pieces from jacket coords to tennis skirts and sporty dresses.

To highlight the womenswear collection, they will release a 150-piece limited edition tulle “WHAT?” dresses in black, nude, and blush.

Meanwhile, the SB19 Guys series under the “WHAT?!” premium collection will have sporty shirts and shorts coords in plain and mesh available in black and white.

Every order of limited edition items comes with a premium box containing a numbered label, postcards with exclusive collection photos, and messages signed by both SB19 and Chynna. 

Released in March, the “WHAT?!” music video has over 8.3 million views as of writing. – RC, GMA News