HYBE, agency behind BTS, launches label for new girl group to debut in 2022

HYBE, the agency behind BTS, is launching a new label which will debut a new girl group in 2022.

According to a Soompi report on Friday, independent label ADOR is preparing to debut a new girl group that consists of members recruited during HYBE's "Plus Global Audition" in 2019.

The new label will be headed by HYBE chief brand officer Min Hee Jin, a former creative director and board member at SM Entertainment before joining the BTS agency in 2019.

???? A new beginning awaits!https://t.co/qyWEGUDFqf#ADOR #AllDoorsOneRoom pic.twitter.com/oD9mxhE0Ci

— ADOR (@alldoorsoneroom) November 12, 2021

ADOR, which stands for All Doors One Room, is reported to run independently from HYBE and will have its own "unique philosophy and style."

"I’m fully prepared to give rise to another change in the music industry through the launch of this new label. Without any fear of taking on new challenges, we will present new artistic IP (intellectual property) and content that will showcase ADOR’s unique philosophy," said ADOR CEO Min Hee Jin.

Further details about the new girl group and their debut date are yet to be announced. – Kaela Malig