Nas Daily to Filipinos: ‘Scream; Be angry’

Nuseir Yassin, better known as the internet sensation Nas Daily, is one of the most successful content creators in the world.

The Israeli-Palestinian vlogger, who famously chronicled his journey around the world for 1,000 days, has more than 20 million followers on Facebook and over 3 million subscribers on YouTube.

However, Nuseir did not achieve his success overnight, and he certainly did not do it alone.

In an exclusive digital interview with “Kapuso Mo, Jessica Soho,”  Nas opened up about his struggles growing up as a “brown” person and how he still had to make a bigger change in the world.

Nas also shared why he thinks so many people watch his videos, and how the Philippines and the Filipino people became so close to his heart.

Where it all started

Before he was “Nas Daily,” Nuseir was born and raised in Israel as the middle child of four siblings.

He landed high-paying job after graduating from Harvard, but he felt the need to make his life more meaningful so he decided to travel the world and made immersive videos about his adventures.

“I wanted to do something with the internet, something with social media. And so that’s why videos was the most powerful way to tell a message,” Nuseir told Jessica Soho.

“So I left my job and I started making videos every single day for a thousand days.”

‘Secret sauce’

Nas Daily’s Facebook page is currently followed by 20 million users, and he continues to update his followers with fresh content every chance he gets.

When asked what he thought the “secret sauce” to his online success, Nuseir stressed that you don’t need looks to get a message across.

“I think it’s because I scream. The way you talk dictates who listens. The voice, the volume, the pacing. It’s not even the looks,” he said.

“What comes out of your mouth is a lot more important than how you look in today’s world and that’s why Nas Daily succeeded.”

Why he loves the Philippines

Nas Daily first said Mabuhay to the Philippines about five years ago.

In all his travels, Nuseir said Filipinos were among the hospitable people he has ever met.

In fact, he said about 10% of his staff is Filipino, including some of his best editors.

“A lot of my followers are Filipinos so it made sense to start this company in the Philippines and empower the creators there,” he said.

Nuseir was referring to Nas Academy, an online platform where creators, learners and business owners can learn from various “teachers” who have made their mark on their respective fields.

Making a change; ‘Be angry’

Despite being loud and lively on-camera, Nuseir opened up about experiencing his own share of struggles for being a minority.

Instead of letting negativity take over, Nuseir found a positive outlet where he can also educate people in the process.

According to Nuseir, making a chance is one of Nas Daily’s main goals.

“It’s not about the fame. It’s not about the selfies and all that stuff. It’s about showing the world that a Filipino can be successful. An Arab can be successful. You can have a voice if you’re black, if you’re white,” he told Jessica Soho.

“And so that’s why it matters to us. Media is all about, you know, telling stories. And it’s about time we hear stories from Filipinos, by Filipinos, from Arabs, by Arabs,” he added.

Apart from seeing the world’s most beautiful sights, the vlogger is famous for shedding light on some serious socio-political issues in the countries he visits.

“You know, I think a lot of people should be more angry, especially in the Philippines,” Nuseir said.

“Maybe there’s not enough running water in the province, for example. You should be angry if there is poverty.”

Nas also gave a message to his Filipino fans: “Be angry.”

“I think you should get angry to fix things. There’s a lot of things that need to be fixed, so be more angry. Just screams and—scream and unite,” he said. — Margaret Claire Layug/LA, GMA News