How do you pronounce 'IKEA' anyway?

At the IKEA event on Tuesday, Market Development Manager and Future IKEA Store Manager in Manila Georg Platzer and Swedish Ambassador to the Philippines Harald Fries answered a very pressing question:

How do you pronounce IKEA?

IKEA announced it will finally open in the Philippines in 2020. At 65,000 square meters or roughly the size of 150 basketball courts, the Philippine store will be the biggest in the world. — LA, GMA News