Filipino-owned nail & lash salon opens first US branch in Beverly Hills

Filipino-owned nail & lash salon New Lounge just opened its first international branch in the United States at the melting pot of global culture in Beverly Hills, Los Angeles, California.

With the theme "Future Perfect," the New Lounge Beverly Hills' grand opening was held at Rodeo Collection, Rodeo Drive, attended by Filipina beauty queens Christ McGarry, Maureen Wroblewitz, and other international influencers.

"This milestone will not only highlight our roots as Filipinos but also champion the heart, dedication, and collective stories of our Lash Dolls, the community, and Filipino talent to the world," New Lounge founder and CEO Rachelle Bravo said in a press release.

New Lounge Beverly Hills will house signature and exclusive designs to the LA Lash Dolls and offer its Philippine counterpart's bestselling services. 

During its soft opening, the brand had already serviced celebrities Adriana Lima and Bella Poarch through home calls.

Among New Lounge's celebrity patrons in the Philippines include Heart Evangelista, Kylie Verzosa, and Rachel Peters.

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—Hermes Joy Tunac/MGP, GMA Integrated News