This Korean-inspired homegrown makeup brand is bringing fun back to beauty

As much as makeup serves as a therapeutic activity that can help boost confidence, it can sometimes be a very complicated affair — 7-step morning routine, 10-step evening routine, new trends, beauty fails, a long list of do's and don'ts, plus thousands of new products coming into the market, and so it goes.

From the overwhelming beauty rubble comes Chu Chü Beauty, a new Korean-inspired homegrown brand that wants to bring fun back to beauty.

Chu Chü has an extensive, budget-friendly makeup line that caters to everyone, whether you're a student on a budget, a beauty enthusiast, or even a professional.

Its initial line is comprised with made-to-play yet wearable, fuss-free, and multi-use products covering all bases. Not to mention you don't have to worry about our friendly, furry animals; all Chu Chü products are cruelty-free and formulated without parabens.

Here is the complete list of Chu Chü Beauty's introductory products that you might want to cop soon:

— LA, GMA News