Pinoy soap brand advocates #LevelupHandwash against germs

Keeping our hands clean is one of the most important things we should do to stay healthy. As we continue to face this pandemic, it is now even more necessary to remind everyone of its importance.

Every 15th of October, the world celebrates Global Handwashing Day to increase awareness on the effective and also simple way of preventing diseases and saving lives:  handwashing with soap at home, in schools, and in communities. Since 2008, Bioderm, a proudly Pinoy soap brand, in partnership with International Pharmaceuticals Inc. (IPI) Foundation, has long been an advocate of proper hand hygiene in line with the commitment to keep the Filipinos safe from viruses and germs.

Awareness in schools

To help educate students on the importance of proper handwashing and creating it as a habit while they are still young, Bioderm gave out hygiene kits to more than 30 public and private elementary schools in key cities nationwide. These hygiene kits contained Bioderm soap for the teachers and students to practice proper handwashing at home with their families along with the new ways of learning.

With the help of the parents, teachers discussed and demonstrated the steps of proper handwashing using Bioderm to ensure this life-saving habit is practiced at home. Here students and teachers show us how they make handwashing more fun and engaging making it a #LevelUpHandwash:

Awareness through online participation

The call to #LevelUpHandwash started in March of 2020 to raise awareness as well as reinforce the important safety measure of handwashing for at least 20 seconds as a primary defense against COVID-19.

Bioderm's brand ambassador Enrique Gil, actor Kimpoy Feliciano, video creator Kilimanguru, and other digital influencers like Agassi Ching, Mark Reyes, and Riva Quenery showed the world how to #LevelUpHandwash through their creative takes on social media. As the advocacy picked up steam online, global partners, distributors, and individuals here and abroad pledged their commitment to proper 20-second handwashing procedures.

The online advocacy drive, through Bioderm, has made it possible for the message for proper handwashing to resonate all over the globe.

Support to communities and frontliners

Even before the lockdown, Bioderm has been answering the communities’ call for protection with the distribution of free Bioderm soaps to local and international travelers in major airports, bus terminals, seaports, and public markets nationwide. Thousands of Bioderm soaps were donated to select government agencies, LGUS, and non-profit organizations like Operation Blessing Foundation Philippines, Inc., Philippine Society of Medical Laboratory Scientists (PSMLS), Philippine Nurses Association (PNA).

Aside from the vulnerable sectors of the community, Bioderm provided germicidal soaps to hospitals and other frontline venues and organizations. Together with IPI, a non-stop commitment was made to advocate handwashing and the use of alcohol to disinfect as part of primary safety measures.

During the month-long lockdowns, in partnership with IPI Foundation, LGUs and the Philippine Red Cross, handwashing facilities with informative posters and signs and free Bioderm soaps were also deployed in high-traffic areas to remind commuters about the importance of handwashing.

With these simple efforts, not only are we protecting ourselves but those around us as well.