Turn your burger experience upside down

Every foodie is in pursuit of achieving the perfect bite. To take in the mix of the elements of a dish in one go – this is what keeps them searching for the most dependable way to experience the combination of flavors the food item has to offer. When it comes to enjoying the best bite of arguably the most-loved sandwich of all time – the burger – we’ve narrowed it down to three methods:

The classic approach

Eating your burger the conventional way has worked for many. It is a familiar, straightforward, and no-fuss style of enjoying a well-assembled burger. Simply hold it tightly in one hand (or two if it’s extra messy) and take a bite slowly as you try to keep its elements from slipping or dripping sloppily out of place.

This is indeed a delicious challenge that many have gladly chosen to take on, although it can be intimidating if your burger is bigger than usual or if it has several layers. The juices from the patty may stray from their intended path even as you delicately grip your burger to keep it steady. When it’s a juicy mess, it may cause the burger patty or some of the vegetables to slide around in the bun causing uneven, incomplete bites.

Deconstruct to reconstruct

Poised on a plate, a deconstructed version of a burger allows you to easily take pieces of each component to compose the perfect bite. When each layer is more visible as your burger sits in all its open face glory, you can simply slice a portion of each element to re-assemble onto your fork and it’s good to go.

It may seem like you’ve found the path to the perfect bite but the convenience of using just a hand to hold on to an entire meal is lost. Having to use dishes and cutlery denies you the niftiness of the on-the-go bite that has been the trademark of a sandwich. In fact, it is more than a trademark, it is a sandwich’s reason for being. If this means you are willing to part with this practical advantage for the ultimate portion, then so be it.

The upside down

No, it isn’t some scary parallel universe. Though you may think it strange, many attest to the effectivity of turning a burger upside down and even claim that it is the MOST ideal way to take a bite. There’s a simple explanation, too. Turning it upside down gives the filling and condiments support from a thicker and sturdier top bun compared to the thinner bottom bun. It is usually strong enough to hold everything without crumbling and has enough room to absorb all the juices and sauce that makes your burger tasty.

So when you receive your burger, turn it upside down and give it a minute or two for gravity to do its thing. The top bun will happily help you achieve that perfect bite by keeping all the flavors and textures within reach of that crucial first mouthful. With a great technique to keep your burger in the best state for the best taste, you can flip over your Heinz Tomato Ketchup squeeze bottle right along with it! Give your burger a good layer of added flavor from real tomatoes to complete your experience.

If you’re wondering which burger to try out this new and fun way of eating, Heinz Tomato Ketchup teamed up with Pound X Flatterie Greenbelt to serve the Upside Down Burger and show you how it really is THE BEST way to eat. Diners were surprised last May 31, 2023 when the restaurant started serving their burgers upside down! For a limited time, Pound Burgers will be serving these Upside Down Burgers along with your favorite Heinz products to complete that head over heels meal experience.?

Get your Upside Down Burger now and experience the perfect bite. Once you get the hang of it, you’ll never eat your burger the ‘proper’ way again, and definitely never without Heinz!