Jollibee opens mobile kitchen, new store in Canada

Homegrown fast-food brand Jollibee is expanding further its presence in Canada with the launch of a mobile kitchen in Hamilton, Ontario, and a new store in Winnipeg, Manitoba.

In a statement, Jollibee said the latest openings are part of its plan to have 500 stores in North America in the next five to seven years.

For the mobile kitchen, the Filipino fast-food brand said it partnered with DoorDash, an online food ordering platform.

The mobile kitchen is located at the southwest corner of the CF Lime Ridge Mall.

The movable restaurant offers world-famous Jollibee dishes exclusively through online ordering beginning September 2, it said.

The 15-meter traveling kitchen also allows Jollibee to expand its presence in both existing and new markets, without the traditional overhead costs of opening a brick-and-mortar store, it added.

The mobile kitchen offers a limited menu of products such as the original or spicy Jolly Crispy Chicken — what Chickenjoy is called in Canada — Jolly Spaghetti, and Peach Mango Pie.

Last year, Jolly Crispy Chicken was among the top 10 most ordered food items on the DoorDash platform and Peach Mango Pie ranked in the top 20 most ordered list, according to Jollibee.

Customers in Hamilton have three ways to order from the mobile kitchen — the jollibeefoods.com website, the Jollibee app, and via DoorDash app, it said.

“As we continue to expand our store network across Canada, the mobile kitchen provides the ideal platform to serve our customers in a more flexible and far-reaching capacity, especially in communities where we don’t have a physical store location yet,” said Maribeth Dela Cruz, president of Jollibee Foods Corp. North America, Philippine Brands.

On the other hand, Jollibee also opened its third location in the city of Winnipeg, Manitoba on September 2, 2021.

The new store, located at 1130 Nairn Avenue in Winnipeg’s Regent area, marks Jollibee’s premier store on the Capital City’s east side and joins the brand’s two existing west-side locations.

The store opening marks the brand’s 18th store in Canada.

The new Jollibee restaurant features a drive-thru option for customers.

The restaurant also offers different online ordering channels to suit customers’ preference such as Jollibee’s new seamless ordering app; the jollibeecanada.com website; and the DoorDash delivery platform, on top of call-in and pick-up, it said. — LA, GMA News