Bread that's really fluffy, super light and pretty sweet? We want some of that

As though bread wasn't good enough, in comes Fuwa Fuwa.

"Fuwa" literally means fluffy, and the newly launched Japanese bread is serious about living up to its name.

It’s a lighter, fluffier version of regular bread. So fluffy in fact that one bit will remind you of another Japanese classic, mochi. This is not your typical loaf bread that you can find at the supermarket, though you can definitely find Fuwa Fuwa in grocery stores.

Fuwa Fuwa's thick cut loaf

“Filipinos are open and excited to try new products - one of this, enthusiastically welcomed is Japanese food. With bread as one of the staple food that is always at the family table, Nippon Premium Bakery Inc. was established to give Filipinos premium authentic Japanese bread,” President and CEO Takao Okabe shared with GMA News Online.

The company’s baking techniques are cherished trade secrets. After all, one of the partners of Nippon Premium Bakery is the 70-year-old Ryoyu Baking Company, which has 95 bakeries all over Japan.

It opened a factory in Laguna, allowing Nippon Premium Bakery to make its Fuwa Fuwa Bread items to have Japan-quality bread in major supermarkets in Metro Manila.

Our favorite is the Custard Bun (P38.00 ), a light and fluffy bun filled with sweet and creamy custard. It’s like the bread version of a cream puff. It’s so light that it will satisfy your craving without filling you up. They also have Chocolate, Strawberry, and Vanilla Rolls (P38.00 each), which are a bit on the sweeter side filling-wise with a denser bread/bun.

Fuwa Fuwa's custard bun

Fuwa Fuwa’s Select Loaf tastes great on its own. It comes in two variants: regular and thick cut. The regular sliced loaf (P52.00) is way too light and flimsy for heavy sandwiches, so it might be good for breakfast as toast with jams and various kinds of spreads. The thick cut loaf (P85.00) is still quite light and fluffy, but toasting it will give it the structural integrity you need for a loaded sandwich.

When asked about their current limited options, Mr. Fujimoto assured that they are already working on more products.

“Filipinos can expect a wide variety of Japanese breads and we are excited to introduce in the market Japan’s bread culture,” assures Mr. Okabe. — LA, GMA News