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BRAND TALK

New generation flavors for every night out


There’s a new generation of drinkers out there. They are up for a buzz as long as they are down with the flavor, the type who knows it is time for a refreshing change as we enter a new age of spirits in the Philippines. Their drink of choice is gin, but not just the ‘dad gin’ we are all too familiar with. Their gin comes in flavors and hues to match their mercurial demeanor.

 


The Pink Drinker
Their Pink Gin preference seems to exude a blameless air. They are well rounded, expressive, and always the source of lively conversation, perhaps because pink drinkers are devoid of insecurities or uncertainties about themselves.

 


The Green Genius
Rarely talkative, they save words for those moments when words have the biggest impact. They are always more rational than whimsical and always know how many glasses they have drunk or how much the bill will cost. Green Gin is their drink pick.

 


The Clarity Connoisseur
Always confident and steady, they are the ones who never seem to let their drink get the best of them. They are straightforward and brutally discerning at all times, much like their drink of choice, the Premium Dry Gin.

 


 


 


 


They are just some of the new generation drinkers who are finding that gin is the new buzzworthy drink for every night out, and The BaR Premium Gin was made for them. The Green Gin is flavored with refreshing zesty lime. Their Pink Gin is flavored with delicious berries and is perfect for the ladies, especially on all-girls nights out. The clear Premium Dry Gin is delicately flavored with botanicals and perfect with a splash of tonic water, club soda, or on the rocks.

During the Emperor Distillers Inc. launch of The BaR Premium Gin at The Island in Bonifacio Global City on September 12, 2018, Kapuso stars Derrick Monasterio and Kiko Estrada took part in unveiling the new taste their generation thirsts for: classy and smart in their enjoyment, because having a good time is not lost on them, while full-on in the pursuit of flavor.

Let the fun be-GIN!

 


The BaR Premium Gin is now available at 7-Eleven, and soon in other leading supermarkets and convenience stores. Each 700ml bottle is affordably priced at P95 (SRP). You can also get it online exclusively on Boozy.ph.

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